Record-Breaking Comeback Project with All of Seoul as the Stage
A global-scale mega project is being announced to coincide with the release of BTS's new fifth studio album. Big Hit Music plans to conduct a large-scale urban project called 'The City Seoul' from March 20 to April 12. This event goes beyond simply hosting a concert and will be presented as an experiential content combining music and media, spreading across various locations throughout Seoul.
The most distinctive feature of this project is that it is not limited to a specific venue but unfolds through installation and production that naturally blends with the city's landscape and nature. Fans will experience not just viewing a performance on stage, but witnessing all of Seoul transformed into one massive art space. This is being acclaimed as a bold attempt to expand the artistic values and musical philosophy that BTS pursues to the entire city.
Harmony Between Traditional Cultural Heritage and Contemporary Media Art
On March 20, the day of the new album's release, Seoul's representative landmarks will transform into spectacular media facades. National Treasure No. 1 Namdaemun will be covered with contemporary media art, creating a fantastic spectacle where tradition and the present coexist. At the same time, Seoul Tower is expected to illuminate the night sky with its media facade.
This production is anticipated to be a meaningful opportunity to introduce Korean cultural heritage to the world through BTS, a global icon. The dance of light unfolding to the sound of BTS's music is expected to move both domestic and international tourists visiting Seoul. Additionally, everyday spaces throughout Seoul's downtown area, including stone walls, tree-lined streets, and building exteriors, will be decorated with lights and images containing BTS's lyrics.
Exhibition Experience in Daily Life and Interactive Content
Another distinctive feature of this 'The City Seoul' project is that simply walking through the streets will feel like visiting a massive exhibition. As various areas, streets, parks, and buildings throughout Seoul are decorated with BTS's music and messages, the entire city will transform into one living gallery. Not only fans but also citizens are expected to naturally participate in and experience this project.
At Yeouido Han River Park, a lounge-style program where BTS's music can be shared and enjoyed together will operate until March 22. This space will be provided for fans to appreciate music in a comfortable atmosphere and communicate with other fans. The program's detailed schedule will be sequentially released through an official community platform for fans.
Building Partnerships for Global Expansion
'The City Seoul' project will proceed through close collaboration with the Seoul City government, with partnerships established in various fields including food and beverages (F&B) and mobility services. This will create an environment where fans can enjoy this comeback in multiple dimensions—not just music, but culture, tourism, and lifestyle services.
The agency is known to have made thorough preparations to allow fans to experience this comeback in multidimensional ways. Beginning with Seoul, 'The City Seoul' is planned to continue sequentially in major cities worldwide with an urban play park concept. This is anticipated to become an international-scale project that global fans and cities can enjoy together, based on BTS's global influence.
This content is general information organized based on publicly available materials. Please confirm the official announcements from relevant organizations for accurate information.
